Khloe Kardashian’s lip secret
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Khloe Kardashian’s lip secret

As one of the most followed makeup artists in the social media sphere, you’re likely to have heard of the Kardashian’s makeup artist, Joyce Bonelli.
Incase you haven’t, she’s far from just a member of the glam squad. Take a look at her Instagram and you’ll soon see she’s BFFs with Kris, Kourtney, Kim, Khloe, Kendall and Kylie for real.
As the vision behind the ladies’ beauty looks, she’s the talent that helped bring contouring and brown smoky eyes to the stage and is even credited as the inspiration behind Kim’s infamous bleach blonde moment at Paris Fashion Week last year (more on that later).
Meeting at the launch of her favourite tanning product, Cocoa Brown, we sat down with Bonelli to pick her brains on where we’re going wrong when recreating our favourite makeup looks, what a typical days like when you’re on Kris Jenner’s speed dial and how, exactly, you take the perfect selfie.
So, first things first, how did you meet the Kardashians?
I actually met Kim on a random photoshoot before they even had a show and I was like “who is Kim Kardashian?”. It was actually a favour for a photographer to be on the shoot, it was just a random shoot and I was actually so hungover and tired and I didn’t want to be there [laughs].
Anyway, Kris was with Kim and I was just like, “oh my God, these two!”. The dynamic was so funny, they’re so funny and so nice but they’re so particular. I love it when people have an opinion.
So, I was doing Kim’s lips and Kris was like, she’s going to need lipstick and then gloss and then this and I was like, “yes, I’m just doing the lipliner now, hold on”. She’s so funny, they have not changed at all. So funny, so sweet, gorgeous inside and out.
Anyway, they were telling me that they were going to start shooting a reality show and at the time I was working on The Girls Next Door but I’m a loyal person so I started working between both clients.
Describe a typical day.
My day starts really early and depends on the family’s schedule [the Kardashians]. I work with the girls every day and I’m often in different cities with them but I start out doing Kris Jenner bright and early. I leave my house at 5am or 6am and then I go to her house and then the next house and the next house. I try to be done with my day early afternoon because I have a son but I used to do 23 hour days, sometimes back to back. I would do the girls in the morning and then I would do a music video with someone like Nicki Minaj all night. I’d double dip [laughs]. Now I try to chill more to be there for my son.
You’re famed for smoky eyes. What’s the one thing everyone does wrong?
I think it’s that they don’t blend enough. I always say, just keep blending and when you think you’re done blending, blend some more.
Everyone struggles with contouring, what’s your number one tip?
I believe that the struggle is that people use products that are too dark. I always use products that are one or two shades darker than the skin tone. I layer the product to build the shade rather than it being so literal to begin with. You need to build to chisel.
When Kim went blonde you were flung into the limelight in a big way – was that weird?
That was funny because Kanye and I were telling her she should do that for two years. He kept taking pictures of my hair – my hair’s always crazy – and he was like “ah, I love it. Kim should do this”.
It’s so different for her, I don’t think she was as into the idea as we were. So, yeah, two years later, Paris fashion week just felt like the right time. It was a brilliant moment for her, right?
Do you have any horror stories from the early days in the makeup world?
Oh God, having to put body makeup on girls that don’t shave. I hate that.
Is there a look you’re desperate to do on one of the Kardashians but they’re reluctant?
No actually. We’ve done a lot of looks, a lot of photoshoots. They’re really open to doing all kinds of fun looks. I recently did Khloe and her discoball glitter moment – so I just blew glitter all over her, it was amazing.
Kanye West has christened you the queen of the selfie. What do you have to do to get the perfect shot?
Really good lighting, always hold the camera above your head so that there are no double chins and a good filter.

Where do you see brand Joyce in five years time?
Well, I’m coming out with my own products at the end of this year. It’s a huge empire that’s about to happen – the ball is starting to roll. I also have an amazing app I’m working on as well as a book. The next five years are very busy [laughs].
If there was a spin-off reality TV show based on the Kardashian glam squad – would you do it?
I guess I would have to, right!


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