PHOTOS & VIDEO: Fortune‘s 2016 Most Powerful Women Next Generation Summit
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PHOTOS & VIDEO: Fortune‘s 2016 Most Powerful Women Next Generation Summit

29 November – Fortune MPW Next Gen 2016
Khloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next Generation

Khloe Kardashian: Being Shamed for My Curves Inspired My New Denim Line

“I remember the chubby girl in me.”

Don’t try calling Khloe Kardashian plus-sized.

“F–k that. I don’t want to be called that—I’m a woman with curves,” said the reality TV star, speaking at Fortune‘s Most Powerful Women Next Gen conference in Laguna Niguel, Calif. on Tuesday.

Before losing weight, Kardashian, whose transformation is the subject of an E! show titled Revenge Body with Khloe Kardashian, said she was “embarrassed to go shopping with my sisters, who are petite”—mostly because clerks in many high-end boutiques were condescending about her size.

She wants Good American to cater to women of all body shapes and sizes. “I remember the chubby girl in me and I’m fighting for my chubby self,” she says.

“I remember the chubby girl in me.”

Don’t try calling Khloe Kardashian plus-sized.

“F–k that. I don’t want to be called that—I’m a woman with curves,” said the reality TV star, speaking at Fortune‘s Most Powerful Women Next Gen conference in Laguna Niguel, Calif. on Tuesday.

Kardashian is the co-founder of Good American, a denim line offering sizes ranging from 00 to 24. She says that the brand, which launched in October this year, was partially inspired by her experiences shopping with Kim Kardashian and her other famous sisters.

Before losing weight, Kardashian, whose transformation is the subject of an E! show titled Revenge Body with Khloe Kardashian, said she was “embarrassed to go shopping with my sisters, who are petite”—mostly because clerks in many high-end boutiques were condescending about her size.

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She wants Good American to cater to women of all body shapes and sizes. “I remember the chubby girl in me and I’m fighting for my chubby self,” she says.

“Like a lot of good business ideas, you have to start with a problem,” added Kardashian’s business partner, Emma Grede. The way department stores treat plus-size women is one such problem: “The sizes stop at a 12, but the average woman is a 16.”

“At first, you take on a lot of things that aren’t really authentic and true to you—because you’re young and excited,” said Kardashian.

We wanted to the company to behave like a good American,” said Grede.

“To treat our workers how we would want to be treated.”

Though the brand is just a few months old, the partners already have their eyes on an expansion. Kardashian said that Good American may eventually add a men’s or children’s line, though for now: “I’m just excited to see where it goes.”

How Khloe Kardashian Decided to Invest In Good American

On the set of Good American New collection 2017
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On the set of Good American New collection 2017

Mood board "Good American" Khloe wearing @Dsquared2 Riri Sandals on set for a @goodamerican photo shoot in LA today pic.twitter.com/iBZuAIkYWD— Kardashian Pedia (@Kardashianpedia) 29 novembre 2016 Khloe wearing @JFisherJewelry Jennifer Fisher Jewelry Hoop Earrings on set for a @goodamerican...
Khloé In This Week’s Tabloids
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Khloé In This Week’s Tabloids

Khloé’s featured in a several tabloids this week, including In Touch talk a double TV wedding with khloe & kourtney. 05 December - Intouch 05 December - Life & style 05 December - Ok! Magazine 26 November - Heat...
PHOTOS: Khloé arrives at Lax airport
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PHOTOS: Khloé arrives at Lax airport

Khloe Kardashian arrives at Lax aiport Khloé was spotted arriving at LAX Airport in Los Angeles. You can find 180 High Quality Pictures in the Gallery! Enjoy! 26 November - khloe arriving at Lax aiport in Los Angeles
Inside at Angel Ball With Khloe, Kourtney and Kris
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Inside at Angel Ball With Khloe, Kourtney and Kris

Khloe, Kim and Kourtney attendance at the Angel Ball, which was held at the Cipriani Wall Street. The three stars arrived around 8:15 p.m., about 45 minutes after the event started. Their cars were swarmed by paparazzi and security...
Khloé and Kourtney at Tommy Hilfiger office today!
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Khloé and Kourtney at Tommy Hilfiger office today!

Though the evening was an emotional roller coaster, Khloe and Kourtney found some solace in a favorite activity on Tuesday morning -- shopping! The duo held hands as they visited Tommy at his brand's headquarters, with Kourt even snagging...
Khloé In This Week’s Tabloids
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Khloé In This Week’s Tabloids

Khloé’s featured in a several tabloids this week, including Us magazine talk about Khloé and Tristan Thompson. 28 November - Us Weekly 28 November - Life & Style 28 November - Life & Style
PHOTOS: Khloé at LAX airport
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PHOTOS: Khloé at LAX airport

Khloé was spotted catches a departing flight at LAX Airport in Los Angeles. You can find 48 High Quality Pictures in the Gallery! Enjoy! 18 November - Khloe at Khloé at LAX airport
Instagram posts
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Instagram posts

Kourtney and Khloe Take Life. ⇢ Instagram, 11/17/2016 Fit in your jeans by Friday ? #GoodAmerican ⇢ Instagram, 11/17/2016 Gallery links : Candids > 2016 > 17 November - At home in Calabasas