Celebrities, they’re just like us!
Or rather, marketers have long relied on the fact that we want to be just like them. Slapping a famous name and image on to products has been a sales tactic for more than a century. But consumers’s thirst for authenticity and attachment to social media have changed the ways that fame can be used.
Join us as Jenny and Lindsey dive into the world of celebrity to find out why the relationship between companies and stars increasingly revolves around investments, not endorsements.
Khloe Kardashian tells us why she no longer feels obliged to accept every product offer dangled her way.
20 September – Khloe and Emma Grede during a Bloomberg Podcast interview in New York