Khloe Kardashian and her friend Emma Grede have kicked off a body revolution with the launch of a new line called The GA Denim Project. With their collection, Khloe K and Grede are addressing the flaws they’ve experienced with jeans
A couple weeks ago, I lost my regular writing job when the website I’d been working for was hit with an unexpected wave of layoffs. I promise this matters. It was early on a Monday morning, and I tweeted a
Reality TV star and self-proclaimed “jeans junkie” Khloe Kardashian has seen her weight fluctuate in the past 10 years. And shopping for jeans, in particular, was a painful experience. “Most designer brands didn’t carry my size,” she explained in an interview.
The name of Khloè Kardashian’s new denim line, Good American, has nothing to do with the election, which is three weeks from today, the brand’s launch day. That was just weird timing. It was so coincidental, in fact, that the line’s co-founders seemed surprised when asked whether the patriotically named venture had anything to do with choosing the U.S.’s next president.
“No, [October 18 is] when we’re ready,” Emma Grede, Kardashian’s business partner and C.E.O. of ITB, a company which facilitates collaborations between brands and the entertainment industry, told Vanity Fair recently in New York City.
“Just buy denim! It’s for the election!” Kardashian joked, dropping a brand-new marketing campaign on the spot.The name, however, is intended to challenge conventional ideas of what a “good American” means, and they’re interested mostly in good American women. “America’s sweetheart is so passé,” Kardashian said. “I feel like being a good American is being badass and independent and confident.” Grede, who’s British, expands on that idea, saying, “We were looking at it and going, Can you not be sexy and show off your body and yet still be ‘good’? The good American girl is not shy, she’s not someone who apologizes for herself, so it’s really a play on words.” The jeans themselves are exactly what’s promised. They come in a wide variety of fits and washes, each of which range from size 0 to 24. The pants are designed to accentuate rounder bottoms at any size without gaping at the hips or waist, and Kardashian employs a number of women—diverse in body type and skin color—to model them. Though they staged a call for campaign models this summer, inviting women from across the U.S. to head to Los Angeles for casting, most of the chosen are names already recognized in niche audiences—Jordyn Woods, who is frequently seen on Kardashian’s half-sister Kylie Jenner’s Snapchat, for example, or Gabi Gregg, the designer and lifestyle blogger behind GabiFresh. The jeans cost between $149 and $215, which might not be the most accessible pricing—or democratic if we’re staying with the patriotic theme—but is on par with the majority of premium denim brands. At Nordstrom, where Good American is sold, all sizes are grouped together on the sales floor, a detail that was important to Kardashian. “We don’t believe in plus-size,” she said. “We want a brand that stands together. We don’t want any segregation. We don’t want to say, Well, O.K., the petite girls—the zero to eight—is over here and the rest is over here.
“I used to be considered ‘the rest,’ and you get fat-shamed. You feel bad about yourself. I couldn’t go shopping with my sisters all the time because you’d just feel insecure,” she added.
Lately, Khloe Kardashian has become known for her intense workout routines as much as she’s known for her candid, no-BS attitude. But lest you believe Khloe’s newfound relationship with health and wellness excuses her from those all-too-familiar feelings of poor self-esteem,
Elle.com: How did this denim line come to fruition? EG: So, actually, I know Kris Jenner because in my previous life I worked in marketing for quite a long time. I've done a lot of work for Kris. When I decided
It seems the world’s been keeping up with Khloe Kardashian and her curves since the inception of her reality television show. Her figure is a recurring tabloid topic – now it’s in the spotlight this time at the forefront of
Vogue.com: Stilettos or ballet flats? Backpack or lady bag? Selfie or food porn? These are just a few examples of the type of questions that we’re asking some of the most notably fashion-focused celebrities this season—think of it as a
Khloe Kardashian has opened up about why she lost weight. Speaking about shedding 40Lbs on ITV's Lorraine , the KUWTK star explained that she wanted to transform her body to help her mental health.
"For me, I would say that the tortoise wins the race," she said. "My weight-loss was a really slow process. It wasn't me saying 'Oh I want to lose 20Lbs in 20 days. It was more emotional than that.
"I did it to feel mentally strong. I know I'm big boned. But once I started eating better, the weight fell off naturally. Then I decided to get a trainer and then I got a nutritionist.
More than 20 people, including a small Keeping Up with the Kardashians film crew, are buzzing around a makeshift dressing room nestled high in the Hollywood Hills. Behind several floor-to-ceiling glass walls overlooking a hazy downtown Los Angeles, I
Extratv.com: Reality star Khloé Kardashian is looking better than ever, but is she dating? “Extra” was on hand with Kardashian as she enjoyed a fun conversation about her love life with one of her best friends, actor and model Dorion Renaud. Khloé
Khloe Kardashian can appreciate a good joke. When the rumor mill suggested O.J. Simpson was her father, Khloe quipped: "Well, I really hope that's not the case because I did fuck him once." When the tabloids conjured a pregnancy with
Cosmopolitan: "There's this misconception that I'm not into plastic surgery, but I'm into it and I don't care if you have it," Khloé Kardashian told Cosmopolitan.com at the launch of the Kybella's Live Chin Up campaign. "I think plastic surgery should