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IPSY, a BFA Industries brand and the largest beauty subscription in the world, today announced the launch of Glam Bag x Khloé, a collection of the most coveted products in beauty curated by the Keeping Up with Kardashians co-star and GOOD AMERICAN Co-founder. The collection is Khloé’s first solo beauty collaboration and marks the second edition of the IPSY Glam Bag X program, the first of which sold out months ahead of its February ship date.
“I am thrilled to share my Glam Bag X collection,” says Khloé Kardashian.
“For me, beauty is the ultimate form of self-expression, and through the years I’ve experimented with it all. I’ve been so fortunate to be able to learn from my sisters and I’ve developed my own tips and tricks along the way. With this collaboration I get to share the products that I consider a part of my daily routine as well as a few that I’ve more recently discovered and simply cannot live without. I’m incredibly proud of what we’ve been able to put together and I can’t wait to reveal the full collection!”
Glam Bag x Khloé recipients will receive a total of 8 full-size products worth up to $529 for just $55, five of which will be tailored to their individual preferences and three that they choose from a personalized assortment via IPSY’s proprietary machine learning technology, IPSY MATCH. The collection will include top-rated bestsellers from Charlotte Tilbury, Anastasia Beverly Hills, Herbivore Botanicals, Morphe, MAC Cosmetics, Olaplex, and RMS Beauty—with many more yet to be revealed.
“Khloé is a real life unicorn,” says Emine ErSelcuk, SVP of Merchandising at IPSY. “She embodies self-expression in its truest form. She is a successful entrepreneur and busy mom who is truly passionate about all things beauty, and she is completely invested in our mission of making beauty more inclusive and welcoming to all. Khloé really wanted to make her beauty essentials accessible to the broader beauty community and we are thrilled to be able to deliver on that promise with so many incredible, never-before sampled brands.”
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months. The Glam Bag x Khloé collection ships in May, and members are able to reserve their spots for the limited edition run at ipsy.com/glambagx.
Khloé Kardashian, one of the stars of Keeping Up With The Kardashians, has partnered with Ipsy as a beauty ambassador.
Ipsy is a monthly subscription that sends curated beauty boxes to costumers.
Kardashian is an avid makeup supporter and has always enjoyed switching up her hair and makeup, always on the lookout for new products. “I never like to stick with one look for too long. Short hair, major glam, bright lips—you name a look, I’ve tried it,” said Kardashian.
Kardashian felt like her interests fell inline with Ipsy so she joined on as the brand’s newest partner.
Khloé’s beauty education started early.
Khloé’s beauty education got a much earlier start than most. “I have always loved makeup and skincare—it’s essentially in my DNA,” says Khloé. “My mom, from an early age, taught my sisters and I how to take care of ourselves, the importance of makeup, and just upkeep as a woman.
Not only did she have Kris Jenner’s insight, she also had her big sisters Kourtney and Kim Kardashian to learn from. “I used to watch my sisters, and I would take tips and tricks from what they were doing,” says Khloé. “I’ve seen them experiment and try new things, and I kind of learned from their mistakes.” Watching her sisters’ makeup skills is how Khloé fell in love with makeup herself. “I think having those older sisters to learn from has been awesome.”
She’s the ultimate glam chameleon.
Take a quick scroll through Khloé’s social media, and, along with fun snapshots of the Kardashian-Jenner crew, her best friends, and of course her daughter True, you’re in for a real beauty buffet. “Short hair, major glam, bright lips—you name a look, I’ve tried it,” she says.
That’s the beauty about glam. You get to be a different character every single day and experiment.”
“I never like to stick with one look for too long, so I’m always looking for new products and inspiration for my next glam,” says Khloé. “I’m excited to receive an IPSY Glam Bag every month with new things to try and play with.” And the best part of experimenting with your look is that there’s really no right or wrong when it comes to beauty. “It’s a form of expression, and IPSY helps me express myself.”
Khloé’s makeup must-haves:
“I love that IPSY introduces you to new brands and products, and sends you things that are personalized for you,” says Khloé. “But also, every month you get to pick out one thing, so you’re guaranteed to have something you love in every delivery.” Here’s what Khloé is hoping to receive, choose, and add-on to her next Glam Bag.
1. Brow Pencil
“I think an eyebrow pencil is a necessity,” she says. “Personally, I cannot leave my house without doing my brows. And I love when it comes with a great brush at the end, so you just have to put one thing in your makeup bag.”
2. Compact Eyeshadow Palettes
“Having an eyeshadow quad that’s small is perfect. I’m always on the go, so having this in my purse if I need a little touch-up? Genius!”
“I love highlighter. A little highlighter on the cheekbone just adds that pop that everybody loves.”
4. Lip Gloss
“I absolutely love lip gloss. Who doesn’t want their lips popping?”
Feeling inspired by Khloé’s adventurous beauty habits and want to try IPSY Glam Bag for yourself? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.
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