Category: Khroma Beauty

(OFFICIAL) Khroma Beauty has now been changed into Kardashian Beauty

Khloe Kardashian Fansite 946945_456549441098919_2028973485_n-e1368260756545 (OFFICIAL) Khroma Beauty has now been changed into Kardashian Beauty

From Khloé’s Blog:

That’s right, we want to give you products that are true to who we are and that’s why we are giving our makeup products our Kardashian name. You still get our amazing quality products and a fab design, but now you can share our Kardashian name too! We’re still selling our Khroma products until they run out, so get those limited addition collectibles before they are gone for good, dolls!! Make sure you follow Kardashian Beauty on Facebook, Instagram, and Twitter! XOXO

The reason why they change Khroma Beauty for Kardashian Beauty:

Back in October, the reality stars were threatened with a trademark infringement lawsuit by Chroma Makeup who pursued an injunction but were eventually denied by the courts.

Then, Kroma Makeup (no “h”) accused Khroma of the same offense. In response, they were slapped with a lawsuit by Boldface Licensing + Branding, the company that represents Khroma Beauty, in December. Essentially, Boldface was hoping to put an end to all of this and obtain a legal declaration that the license for its makeup company was properly obtained. Kroma then filed a countersuit. Got it?

The most recent ruling in this legal battle — the one that temporarily prevents the Kardashian brand from continuing sales for the duration of the case — comes after the judge assessed some key figures. Since Khroma launched last winter, Kroma’s sales have dropped 25 percent. Without a temporary injunction on Khroma while the two companies sort out their dispute, the judge argues that the celebrity-backed company “will destroy [Kroma’s] business,” according to Women’s Wear Daily.

Where you can buy Khroma Beauty?

Khloe Kardashian Fansite image Where you can buy Khroma Beauty?

If you love the Make Up you will love Khroma Beauty by Kardashian Sisters.

If you want buy some items, here differents website where you can buy:

Northern Ireland & UK: Cloud10beauty.com
Europe: Khromabeauty.eu Rickysnyc.com
USA: Ulta.com Drugstore.com Rickysnyc.com

Kardashians’ Khroma cosmetics line pulled from stores

Khloe Kardashian Fansite images Kardashians' Khroma cosmetics line pulled from stores

The Kardashian’s debut cosmetics line has been pulled from stores following a court order.

Kim, Kourtney and Khloe announced their range, Khroma Beauty, last year and they were planning to roll-out it out at more than 5,000 retailers across the U.S. this month.

But the trio have been stopped from distributing their beauty products, as a Florida-based company called Kroma Makeup is suing their licensing partner for ‘stealing’ its name.

The firm’s owner Lee Tillett trademarked the Kroma name back in 2010 and she sent a cease-and-desist letter to Boldface, the company that produces the Kardashian-fronted Khroma line, when the range was launched.

Miss Tillett sought $10m (£6.67m) in damages from the sisters and Boldface Group Inc for ‘stealing’ the name of her cosmetics line.

She claimed that the girl’s company, for which they were guaranteed to make at least $6.2 million, would cause confusion in the marketplace.

And it seems like the judge on the case agrees, according to Law360: ‘Tillett has demonstrated that [she] will likely lose business opportunities, customers and goodwill due to Boldface’s use of the confusingly similar Khroma Beauty marks,’ said U.S. District Judge Audrey B. Collins in her ruling.

‘The court has little doubt that, in short order, the Khroma Beauty products will likely eliminate Tillett’s business entirely, creating irreparable harm sufficient to justify an injunction.’

While this injunction is preliminary at this point (non effective yet) and could be postponed if Boldface appeals the decision, the future isn’t looking great for the famous sisters.

Tillett first raised the issue with the girls in July 2012 when she claimed it infringed on her Kroma Make-up line, which she founded back in 2004.

Florida native Miss Tillett told the Orlando Sentinel: ‘I developed the Kroma line myself, built my business through my own hard work, and took the legal steps necessary to protect it.

‘And yet I have now been forced into legal battle with the Kardashians simply because they have decided to take something that doesn’t belong to them.’

On the Kroma website it states the word means colour in Greek, but adds how Miss Tillett used her 22 years (experience) of creating looks for thousands of women’ and ‘personally selected all of the shades and has personally made all of the formulas.’

And in her formal federal court response she claims the promotion of Khroma was likely to mislead customers into thinking her line is associated with the Kardashian sisters.

She added: ‘The false association is damaging … and threatens to destroy its business.’

According to the counter-claims, Boldface has paid the Kardashians an upfront advance of $1m for licensing rights, with guaranteed minimum royalty payments of $4.6 (£3.07) million to $5.2 (£3.47) million, depending on launch dates of various products.

As part of the deal, they allegedly have some power over the product line and that Kim ‘proposed’ it be called Khroma.

Miss Tillett’s attorney Elliot Gipson claims the 32-year-old should have known better.

He pointed to discussions by representatives for himself and TLK Fusion, which allegedly acted as Kardashian’s product-placement agent for a show that was being produced by Kim.

He said: ‘On or about May 2010, representatives for Tillett and TLK Fusion were engaged in discussions regarding the possible product placement of the KROMA cosmetics line on the television reality show special The SPINdustry that was scheduled to air on E! Entertainment Television following an episode of Keeping Up With the Kardashians.’

No deal was ever reached, but if this is true she could have had advance knowledge that the name was already in use.

Kardashian spokesman Todd Wilson claims the sisters ‘have acted properly at all times’.

This is not the only lawsuit the product line is engulfed in at the moment.

Los Angeles-based Chroma Makeup Studio is also suing for alleged trademark infringement.

Source

Khloe Kardashian Defends Khroma

Khloe Kardashian Fansite r-KHROMA-BEAUTY-large570 Khloe Kardashian Defends Khroma

Glamour.com: The Kardashians just launched a new beauty, Khroma, to much excitement but one Los Angeles boutique owner is not having it. He doesn’t like the fact that Khroma sounds and looks like Chroma, which is the name of his store so is suing the sisters.

Does his complaint sound reasonable to you? At a party for Khroma last week, Khloe provided a little background on how the name came to be. She said Kim actually came up with it.

“We were at SoHo House, having a meeting [with the co-creators of the line],” Khloe told Racked. We were talking, going over ideas, and Kim was doodling on a paper. We were literally throwing out names … we were saying we wanted the packaging to be metallic, chromes, we were going to do these colors, but also gold and rose gold in all of our packaging, chrome colors. We didn’t know that she was so artistic!

“Kim started doodling the word ‘Khroma.’ We were writing down all the names, and everybody left, and there was this piece of paper on the table with her doodles on it, and we took it and brought it back with us and thought ‘Hmm, this could actually work as a logo.’ The name, I think, all three of us decided we wanted metallics in the packaging. Chroma means “color,” that’s where the word comes from.”

So, there you have it. What do you think of this so-called controversy (I just resisted spelling that with the letter K).

Khloe Kardashian Talks Khroma Beauty, Mascara & More

Khloe Kardashian Fansite iob-ws49-5pl Khloe Kardashian Talks Khroma Beauty, Mascara & More

Stylebistro.com:

“I love the Stoke of Midnight, because I love that the bristles are firm,” Khloe said. “They really coat! Sometimes when they’re too soft, they don’t separate your lashes enough. And I don’t like really chunky lashes, I like them to be a little more wispy.”

“I literally don’t let any makeup artist put on my mascara,” she continued. “I do it myself. I just have to. It takes me just a minute, I start from the inner corner, and do one coat. Then I’ll let it dry and do another coat because I think it adds to that layer… I just like volume. The bigger, the better!”

We’re obvs obsessed with Khloe’s lashes—there’s a whole lookbook dedicated to her makeup on our site—but what we really covet (beside her amazing raven locks) is her glowy, wrinkle-free skin. And surprisingly, her skincare routine doesn’t include some obscure $10,000 treatment, in fact, you probably have a tub of her secret stuff in your bathroom cabinet right now.

“I put Vaseline or Aquaphor on my eyes every night before I go to sleep,” she said. “I also get really dry around my nose, so I dab it on there, and I put it on my feet—with socks!”

Then, naturally, the convo took a twist to Khloe’s pro-basketballer hubby, Lamar Odom, who apparently has quite an extensive skincare regimen of his own.

“The guy [Lamar, obvs] washes his face where it suds like crazy, and scrubs his whole bald head!” she gushed. “I mean, I didn’t know that people washed their whole bald head, but he’ll have his eyes open while he’s doing it. I’ll be like ‘How are you doing that?!’ He’ll just talk to you, it’s cute!”

And as far as sibling rivalry goes, one question was burning on all our minds, do you care if your sisters’ eye palettes do better than yours? For being the baby sis of the trio, her answer was shocking civil:

“No, I really don’t care!” she said. “I secretly have Kim’s palette in my purse because on X Factor last night, I was wearing darker colors, so I grabbed Kim’s in case I needed a touch up. I don’t really care, though. I think they’re all great, they’re totally different palettes, so if you’re into a darker moment, that’s totally the palette you should have!”

(PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty

Khloe Kardashian Fansite khromabeautyline (PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty

I added 40 photos of Khloe at an editor preview for the launch of her new makeup line, Khroma Beauty at Gansevoort Park Hotel in New York

Khloe Kardashian Fansite thumb_01_28129 (PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty  Khloe Kardashian Fansite thumb_03_28129 (PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty  Khloe Kardashian Fansite thumb_07_28129 (PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty  Khloe Kardashian Fansite thumb_07_28729 (PHOTOS) Khloe Kardashian at an editor preview for the launch of her new makeup line, Khroma Beauty

» Gallery Links:
• Apparition > 2012 > launch of her new makeup line, Khroma Beauty at Gansevoort Park Hotel

Khloe Kardashian Fansite khloekhroma (PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park

(PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park

Khloe Kardashian present Khroma Beauty at the fashion/beauty press at Gansevoort Park.

If you live in Europe you can buy Khoma Beauty here

Khloe Kardashian Fansite thumb_01 (PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park  Khloe Kardashian Fansite thumb_02 (PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park  Khloe Kardashian Fansite thumb_04 (PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park  Khloe Kardashian Fansite thumb_09 (PHOTOS) Khloe Kardashian launch Khroma Beauty at Gansevoort Park

» Gallery Links:
• Apparition > 2012 > 30 November – Khloe launch Khroma Beauty at Gansevoort Park