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Jay L. Clendenin Khloé Kardashian at Lax aiportKhloé Kardashian at Lax aiportKhloé Kardashian at Lax aiportKhloé Kardashian at Lax aiportlatimes.com: As a teenager, Khloe Kardashian didn’t look like the other girls in her family. She towered over her petite sisters and wore a size 12 — sometimes a 14. In Calabasas, the posh suburb where she grew up, most stores didn’t stock anything larger than a size 8.

“‘Oh, we don’t carry your size here,’” she said the salespeople would sneer. “You feel like [crap], especially when you’re with your sisters who never have body problems. When we’d have photo shoots, there would be racks and racks of beautiful garments for them and then, like, nothing for me. I was like, ‘I don’t care how big I am, I still want to feel cool and trendy and fashionable.’”
Today, Kardashian is hailed as something of a fitness icon. Over the last few years, she has lost about 40 pounds. She wrote a bestselling book about her body transformation, and she shares her workout routines daily with her fans on Snapchat. Still, her memories of the period when stylists wouldn’t dress her remain.

How Khloé meet Emma Grede

So when she was approached about collaborating on a denim line for women of all sizes, she was intrigued. The call came from Emma Grede, the 34-year-old British chief executive of ITB, an entertainment marketing firm that connects brands and celebrities. Grede had proximity to the denim world: Her husband, Jens Grede, is co-founder of Frame, a denim label whose skinny jeans are favorites of models including Karlie Kloss and Miranda Kerr. And Grede already had a connection to the Kardashians: At ITB, she’d worked on a number of deals with family matriarch Kris Jenner.
“I had an idea of creating this brand for myself because I love denim, and I thought, ‘If I have problems getting jeans to fit, there must be people who have similar issues buying denim,’” recalled Emma Grede, sitting on a couch next to Kardashian. “I felt very strongly about working with somebody who I really believe embodies the idea of curvy being beautiful, and I just thought Khloe was the perfect person.”

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