Category: Protein World

Khloe Kardashian Fansite hh Jezebel.com: A Q&A With Khloe Kardashian's Protein World Website

Jezebel.com: A Q&A With Khloe Kardashian’s Protein World Website

Mike Rosenthal
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JEZEBEL: Khloé! Thank you so much for chatting with me today.

KHLOE: Anything worth having is worth fighting for.

J: First of all, congratulations on the new gig with Protein World!

K: My biggest piece of advice is to remind ourselves that we all have to start somewhere.

J: And you’ve definitely started at the top! How does it feel to be their new global spokesperson?

K: It’s the most rewarding feeling ever.

J: What’s your biggest tip for people who are just starting out on their fitness journey?

K: My biggest tip is not to compare yourself to anybody else’s body!

J: Great advice! Anything else you’d like to share about Protein World?

K: For me, weight loss has always been about feeling great on the inside and out. That’s what I love about Protein World!

J: How inspiring! Moving on, I hear you’re in a new relationship. Can you tell us anything about that?

K: [You] have to remember to set realistic goals.

J: And was one of those goals…Tristan Thompson? (laughs)

K: I’m a visual person so I like to have goals visually.

J: Not a bad visual, if you don’t mind me saying! (laughs)

K: What brings me the greatest satisfaction is setting out a goal and actually achieving it.

J: Achieving it? (gasps) Are you suggesting you and Tristan have taken the next step in your relationship?

K: Intimidation is a huge factor.

J: Oh, that’s too bad. Is he intimidated by your success? Or is it the other way around? (takes a sip of water)

K: I drink at least 3 to 4 liters of water a day.

J: Oh? I probably drink…1 to 2? Maybe? Could be 3, though. I don’t really keep track of—

K: I’ve been using Protein World’s Slender Blend for a while now and have grown to love the shakes.

J: Hmm. Well, I still haven’t tried them, but you’re starting to convince me that—

K: Alongside my busy lifestyle and my training regime the shakes help me build strength and maintain a balanced diet. Training can be hard sometimes, remember: if you fall down and if you mess up on your diet, don’t stay down—

J: I don’t mean to interrupt, but I thought we were discussing Tristan.

K: For me, weight loss has always been about feeling great on the inside and out. That’s what I love about Protein World!

J: So we’re talking about weight loss?

K: My arms used to be my biggest insecurity. If I’m on the road I do push ups or dips in my hotel room.

J: Sorry, I’m confused. Are you using the protein to bulk up or as a meal replacement?

K: I love the Slender Glow Detox Smoothie! As well as the Slender Blend protein, I’m also getting some of my 5 a day!

J: So you’re using it to detox?

K: I’m a strong believer of getting the right vitamins daily and Protein World’s Multi Vitamins fit in perfectly with my daily routine

J: What are you trying to sell me here?

K: Take the first step to feeling stronger mentally and physically, with the Protein World 30 Day Challenge!

J: Am I going to be stronger, or just feel stronger?

K: We all have those days, but it’s nothing to completely fall off track about.

J: OK I think we’re out of time, I should let you go. Thanks for the chat.

K: When you hurt the most, when your mind is drained, these are the moments when you must persevere.

J: I’m not hurting, Khloe. I just feel like we’re not getting anywhere.

K: We all have those days, but it’s nothing to completely fall off track about. Let that just motivate you to be that much better the following day.

J: Goodbye, Khloe. Thank you for chatting.

K: Use this as your motivation!

J: (slams door)

Source

Khloe Kardashian Fansite khloe-kardashian-protein-world Protein World signs up Khloé Kardashian to 'empower' young women

Protein World signs up Khloé Kardashian to ’empower’ young women

Mike Rosenthal
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Kardashian will front a six-month long campaign that centres around Protein World’s 30 Day challenge, a weight loss challenge for women who want to “feel more confident and comfortable in [their] own skin, lose baby weight, or just show [their] ex what he’s missing”.

The brand’s chief executive, Arjun Seth, said: “With this campaign we’re celebrating empowered young people who want to be their best selves, by looking good and feeling great.”

Protein World was previously the centre of controversy over its ‘beach body ready’ outdoor ad campaign, which was accused of making women ashamed of their bodies.

However, Seth was unrepentant about the ad and the advertising watchdog ruled it was not offensive. The resultant publicity from the controversy helped Protein World generate an additional £2m in sales, the brand said.

Protein World has hired independent youth marketing agency ThinkHouse for the Kardashian campaign, having not previously had an agency.

ThinkHouse is Protein World’s first through-the-line agency and will act as lead creative and strategic agency in their “bid for global domination” in 2017.

Jason Yates, the UK managing director at ThinkHouse, said: “We had long conversations with Arjun Seth and his team and they were absolutely ready to embrace change and to focus on female empowerment.

“This is a new day for the brand, it has to move forward, many brands have been associated with issues in the past that they want to move forward from and we believe people and brands deserve a second chance.”

Kardashian claims she has been using Protein World’s Slender Blend “for a while now and have grown to love the shakes”.

Yates added: ”

There’s no bullshit with Khloe. She would not do a six-month brand campaign with Protein World unless she was absolutely using it and loving it.

“This was absolutely not about a cynical brand endorsement, this came from the heart.”

Kardashian has been interviewed by People magazine to kick off the campaign and will post on Instagram and Snapchat promoting Protein World throughout the six-month campaign, including posts in the summer about how she maintains her workout on holiday.

Creative has been inspired by 80’s classics Fame and Flashdance and focuses on the theme of “feeling good inside”.

Kardashian said:

“Training can be hard sometimes: remember, if you fall down and if you mess up on your diet don’t stay down. You get back up and you say ‘OK tomorrow I’m going to work out a little bit harder’.”

Those who sign-up to the Protein World 30 Day Challenge will receive ‘exclusive full body workouts‘ along with a ‘comprehensive meal planner‘.

Yates concluded:

“It is very easy to criticise the word empowerment when you have not had challenges. Let me tell you that as a black male in a predominantly white industry I have faced my own challenges and I’ve been delighted when I felt empowered and my mentors offered me empowerment.

“Empowerment is a great thing to offer somebody and I think a brand that offers people an opportunity to change and improve themselves – if they want to – should be applauded and not criticised for that.”