: Holland & Barrett has seen sales of new premium collagen and protein powder range, Dose & Co., reach one every two minutes following the exclusive UK release.
Reality show star Khloe Kardashian is one of the masterminds behind the Dose & Co range, also founded by nutritionist, Libby Matthews.
The hugely popular product line launched into stores nationwide and online last Wednesday.
Following the launch, announced by Khloe to her 133M Instagram followers, the store – who holds UK exclusivity on the Dairy-Free Collagen Creamer – sold the equivalent to one every two minutes in the first three days following its launch, with fans rating the range 5/5 online, noting “glowing skin I’ve never had before”.
Sophie Rose, Trading director for vitamins and supplements, Holland & Barrett, says: “2021 is set to be the standout year for drinkable collagen and the reaction to this launch confirms it.
We’ve seen demand for our collagen capsules and supplements grow significantly over the last 12 months as it becomes one of our must-have skincare essentials.”
Dose & Co. Buy One Get One 1/2 Price on hollandandbarrett.com