Heaven Hill is to release a sparkling variant of its Hpnotiq Liqueur alongside a new campaign fronted by reality TV star Khloe Kardashian.
Infused with “Champagne-like bubbles” Hpnotiq Sparkle, bottled at 12.5% abv, is a blend of fruit juices, white wine, vodka and Cognac.
In support of its launch, Khloe Kardashian, one of the stars of Keeping up with the Kardashians, will host “I Need Sparkle” sweepstakes across US print, digital and social medias during the holiday season.
“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, senior brand manager for Hpnotiq Liqueur.
“Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”
Available in a 750ml bottle, Hpnotiq Sparkle carries an RRP of US$19.99.
In July this year, Kentucky-based Heaven Hill Distilleries expanded its liqueurs stable with the acquisition of Domaine de Canton Ginger Liqueur from Miami group Maurice Cooper et Cie.