PHOTOS & VIDEO: Fortune‘s 2016 Most Powerful Women Next Generation Summit

29 November – Fortune MPW Next Gen 2016
Khloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next GenerationKhloé Kardashian at Fortune‘s 2016 Most Powerful Women Next Generation

Khloe Kardashian: Being Shamed for My Curves Inspired My New Denim Line

“I remember the chubby girl in me.”

Don’t try calling Khloe Kardashian plus-sized.

“F–k that. I don’t want to be called that—I’m a woman with curves,” said the reality TV star, speaking at Fortune‘s Most Powerful Women Next Gen conference in Laguna Niguel, Calif. on Tuesday.

Before losing weight, Kardashian, whose transformation is the subject of an E! show titled Revenge Body with Khloe Kardashian, said she was “embarrassed to go shopping with my sisters, who are petite”—mostly because clerks in many high-end boutiques were condescending about her size.

She wants Good American to cater to women of all body shapes and sizes. “I remember the chubby girl in me and I’m fighting for my chubby self,” she says.

“I remember the chubby girl in me.”

Don’t try calling Khloe Kardashian plus-sized.

“F–k that. I don’t want to be called that—I’m a woman with curves,” said the reality TV star, speaking at Fortune‘s Most Powerful Women Next Gen conference in Laguna Niguel, Calif. on Tuesday.

Kardashian is the co-founder of Good American, a denim line offering sizes ranging from 00 to 24. She says that the brand, which launched in October this year, was partially inspired by her experiences shopping with Kim Kardashian and her other famous sisters.

Before losing weight, Kardashian, whose transformation is the subject of an E! show titled Revenge Body with Khloe Kardashian, said she was “embarrassed to go shopping with my sisters, who are petite”—mostly because clerks in many high-end boutiques were condescending about her size.

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She wants Good American to cater to women of all body shapes and sizes. “I remember the chubby girl in me and I’m fighting for my chubby self,” she says.

“Like a lot of good business ideas, you have to start with a problem,” added Kardashian’s business partner, Emma Grede. The way department stores treat plus-size women is one such problem: “The sizes stop at a 12, but the average woman is a 16.”

“At first, you take on a lot of things that aren’t really authentic and true to you—because you’re young and excited,” said Kardashian.

We wanted to the company to behave like a good American,” said Grede.

“To treat our workers how we would want to be treated.”

Though the brand is just a few months old, the partners already have their eyes on an expansion. Kardashian said that Good American may eventually add a men’s or children’s line, though for now: “I’m just excited to see where it goes.”

How Khloe Kardashian Decided to Invest In Good American

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