Filed in Good American

PHOTOS & VIDEO: Khloé Kardashian launch Good Body Collection this thursday!


Good BodyGood BodyGood BodyGood BodyGood Body After the launch of her figure-flattering skinny jeans in March, Khloé Kardashian has her sights set on another body-skimming wardrobe staple for Good American, the label she runs with celebrity branding expert, Emma Grede.

“It’s a head-to-toe look, and effortless,” says Kardashian of the new bodysuits that are made to be paired with denim and will be available on the brand’s e-boutique starting this Thursday.

Kardashian and Grede take a body-inclusive approach to design, with sizing running from 00 to 24 for both the denim and the bodysuits. “Bodysuits are Good American’s way of doing jeans-and-T-shirt,” says Grede, whose husband, Jens Grede, is the man behind Frame jeans. “It’s a classic, easy-to-put-together look that works for everyone regardless of body type.

The resulting 11 pieces range from an athletic, scoop-neck shape to a darkly romantic off-the-shoulder silhouette, and lend themselves to a 1950s pinup body, one that Kardashian and her petite-yet-curvy big sister, Kim, have helped to bring back into the fashion spotlight.

“I love that you can wear bodysuits to the office under a jacket and feel put-together,” says Grede. Kardashian has been known to wear hers for the red carpet, “with a great heel and jewelry,” as she points out.

So what’s next for these two budding American fashion entrepreneurs?

“For us, it’s all about fit, fit, fit, so we’re working on perfecting perfect sweats!” says Karsdashian. “Sexy sweats!” says Grede, emphatically.

The “GOOD BODY” collection is set to drop online at 9 a.m. PST/12 p.m. EST on June 22.

See how the reality star styles her new bodysuits for every occasion in the video below.

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